Monday, November 10, 2014

How to perform SEO ??

How to perform SEO??

1. Keywords Research

2. Competitor Analysis


3. Code Optimization


4. Ethical Manual


5. Back Link Creation/Link Building


6. Submission to Search Engines and Directories


7. Submission to Article Directories


8. Social Media Optimization


9. online Reputation Management


10. Url Mapping

Why do you Need Search Engine Optimization (SEO)?

Why do you Need Search Engine Optimization (SEO)?

Just because.....

1. 62% of search engine users click on a result on the first page.

2. 90% click on a result in the first three pages.


3. Fewer users are willing to click beyond the first three pages


4. 88% will do so if the results are not on the first three pages.

Friday, October 30, 2009

Google Adwords - Online Marketing in The Google Way !

Google AdWords is not the only advertising tool created, but it is definitely the most popular Online advertising tool among the online marketing professionals. It is one of the most comprehensive tool with a wide reach and target audience.

Google AdWords gives you the freedom to customize your financial plan as well as advertising goals. You can start a Google Adwords campaign with a nominal fee of INR250.00.

Once you started your campaigns you can set your daily budget, bidding amount, target keywords and target region. You can customize your campaigns for Google Searches as well as Google Partner websites.

Google provides you Keyword Tool, Analytics and various other tools to monitor and manage your campaigns effectively. It has got several automated tools to help out the beginners.

I'd therefore suggest you to get a go with Adwords and give the new dimensions to your Online Marketing.

But; dealing with the real world, you should actually take time for research over the targeted customers and their requirements. A quick relevance based comparison between the product and the market would help you create the better and most effective campaigns. The keywords and target customers selected can turn your fortunes around and makes all your money and time you are spending, worth it !!

Wednesday, July 22, 2009

What is SEO?

Search Engine Optimization (SEO) is the most important technical part of Web marketing. If you have a damn good website but not optimized properly, your 70% effort of making a good website is wasted !

 This is because SEO helps in improving the websites searchability & visibility in search engines like google, yahoo, msn/bing, lycos, alexa etc. If you have a good website but very less people know about that....what's the use?

So, it is important to develop a good website as well as market it properly and make majority of the visitors to know about it.

SEO has also been termed as SEO copyrighting because the techniques that are used in SEO mostly deal with text. SEO can be defined as the activity of optimizing Web pages or whole Website in order to make them more search engine-friendly and getting higher positions in search results. 

SEO activities does not guarantee you to get top positions on search engine search results but its a set of rules/norms following which you increases the possibility of your website getting the highest rank in search engines.

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Its a technique which is classified into two categories:-

  1. On Page Optimization
  2. Off Page Optimization