Search Engine Optimization (SEO) is the most important technical part of Web marketing. If you have a damn good website but not optimized properly, your 70% effort of making a good website is wasted !
This is because SEO helps in improving the websites searchability & visibility in search engines like google, yahoo, msn/bing, lycos, alexa etc. If you have a good website but very less people know about that....what's the use?
So, it is important to develop a good website as well as market it properly and make majority of the visitors to know about it.
SEO has also been termed as SEO copyrighting because the techniques that are used in SEO mostly deal with text. SEO can be defined as the activity of optimizing Web pages or whole Website in order to make them more search engine-friendly and getting higher positions in search results.
SEO activities does not guarantee you to get top positions on search engine search results but its a set of rules/norms following which you increases the possibility of your website getting the highest rank in search engines.
Although SEO helps to increase the traffic to one's site, SEO is not advertising. Its a technique which is classified into two categories:-
- On Page Optimization
- Off Page Optimization
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